Integra LifeSciences Jobs

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

Under direct supervision of the Senior Director, Global Franchise Leader – Aurora Franchise within Codman Specialty Surgical, CSS, this role will identify and implement US product strategies, marketing plans, promotional programs and related activities relating to the Aurora product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of related product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily:

• Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies

• Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures, and seminars

• Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product

• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits

• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line

• Develops business cases for new products and services for consideration in the portfolio

• Demonstrates strong clinical aptitude and ability to discuss clinical matters with customers

• Builds and maintains active relationships with key customer opinion leaders

• Maintains frequent and regular contact with strategic industry experts, trade organizations and scientific societies; participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition

• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive

• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line.

• Prepares annual budget forecasts for the marketing functions related to the product line(s)

• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company

• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the product lifecycle

• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.

• Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs

• Actively mentors less-experienced group members in Marketing-related areas

• Performs other duties as required

Qualifications:

• Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred; 8+ years' experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.

• Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.

• Strong project management, written communications, verbal, and presentation skills are required.

• Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.

• Demonstrated experience with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is strongly preferred.

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

This site is governed solely by applicable U.S. laws and governmental regulations. If you'd like more information on your rights under the law, please see the following notices:

EEO Is the Law (https://www.eeoc.gov/laws/index.cfm) | EOE including Disability/Protected Veterans (https://www.eeoc.gov/eeoc/publications/ada_veterans_employers.cfm)

Integra LifeSciences is committed to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA (https://www.eeoc.gov/eeoc/publications/fs-ada.cfm) . If you have difficulty using our online system due to a disability and need an accommodation, please email us at careers@integralife.com or call us at 855-936-2666.

Integra - Employer Branding from Integra LifeSciences on Vimeo (https://player.vimeo.com/video/265760526)